Sanrio Store Retail Concept and Design Guidelines

Retail store design as part of re-branding efforts for a company that created the icon character beloved worldwide

Founded in Japan in 1960, Sanrio is an iconic brand best known for its character, Hello Kitty. A new design concept was created and a detailed how-to manual was developed to assist franchisees from store design to development. Today new stores are built using this design guideline and manual.